Wedding Venue Branding Project

I was hired to create branding styles for an up-and-coming wedding venue in Pennsylvania. The venue is Wyebrooke Gardens, named after their glass paneled greenhouse located on the grounds. Noting this as the venue's main selling point, I made their designs in reference to local flowers and architecture. This project included designating a brand color scheme, logos, a plan for Instagram, and a mock-up of a future website. Construction is currently on-going for Wyebrooke Gardens.

These are some of my original sketches. The square logo depicting the corner of the greenhouse was a contender up until the end, but was ultimately not a good indicator of the venue itself. The first version of the end logo is also included below. I ended up combining certain elements of all, making the door curved and framing it with flowers.

DESIGN PROCESS