Northeastern Athletics Design Refresh

I am the sole graphic designer for Northeastern Athletics. A major goal of the department was to refresh the look and feel of all graphics, differentiating from previous years. I wanted the graphics to feel consistent to the brand but not repetitive.

 

I prioritized our school's primary colors of black and red, reserving the gold, our secondary color, for award graphics. I wanted our graphics to feel playful, so I opted for mostly lowercase headings. Our brand elements included a skyline silhouette, a series of stickers, and hand-drawn decals.

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